When Does Ministry Become a Business?

When Does Ministry Become a Business?

“Julia is a well-known Christian YouTuber and blogger. Her mission is to leverage the reach of the internet to edify believers with God-centered, Christ-exalting content. When her subscriber count hit 100,000 she was advised by her cousin to monetize the channel and start earning ad revenue and seek out sponsors.

Now Julia has nearly half a million followers and several revenue streams besides ads and sponsors. First, she has a special subscription option that enables people to access some of her content early, as well as suggest ideas for future videos and blogs. People who pay for an even more premium subscription also get some kind of free merch once a year, along with an opportunity to ask her questions in a livestream she does every couple months.

When her sister admonished her to think more carefully about whether it’s biblical to force people to watch ads before receiving spiritual guidance from her, she got offended. ‘How dare you judge me, when the Bible clearly says that you shouldn’t muzzle an ox when it treads out the grain! Besides, people don’t have to sign up for the premium stuff, and they can get an ad blocker if they don’t wanna watch the ads. Or if they don’t like it, they can go listen to someone else! It’s a free country.’

Julia has bought into the lie that, as long as you don’t maintain an extravagant lifestyle, you’re incapable of mismanaging the relationship between money and ministry.” — Adapted from SellingJesus.org

Continue reading →
Posted by Eddie Lawrence in Money